Who We Are

Vista Global Consulting specializes in guiding technical startup founders through the complex and critical stages of early business development. With over 25 years of entrepreneurial experience across B2B software, real estate management, and business development, we bring a wealth of knowledge and expertise to the table. We help founders navigate product development, capital raising, team recruitment, and market positioning within the ecosystem. Leveraging proven frameworks such as Jobs To Be Done, we provide actionable strategies that streamline product development and align businesses with market demands. Whether you need help refining your go-to-market approach, securing investment, or avoiding common startup pitfalls, we are here to offer the insights and support to position your company for long-term success.